1. The Call
“Thank you for calling Werkbot. How can we help you today?”
The phone line crackled.
"H-hello?" said a panicked voice on the other end. "Please! Hello? You have to help me!"
"We’d love to. What's the issue - how can we help?" we asked.
"Please. I am at the end of my rope. I'm having so much trouble with my Google Ad campaign. I'm working with so many third party vendors I can't even keep track of who is doing what. Our ads aren't running and our online presence is suffering. Please - can you help us?"
The call, which came after weeks of a diabolical circle of finger pointing and buck passing, was from a local business using a variety of vendors to assist with its Google shopping ads. What began as one vendor turned into five. The company was no longer in control and had no other choice but to get on the phone and reach out to a trusted team of creative developers and internet ghost hunters for help.